It is a very simple and well documented fact that almost anyone feels at a greater level of emotional ease if they feel they are in control of things in their life. If you are in sales or marketing then this is a very important thing to keep in mind because you can use it to your advantage to make more sales. That’s right, if you give the customer the feeling that they are in control of what they are reading then they are far less likely to rebel against anything you are trying to show them. When you call their home, you might be interrupting something they were doing. This leads to irritation and makes people not willing to listen to what you have to say, but if you actually take the approach of inviting them to look at what you have to sell then you’ll do more business right away.

The easy way to accomplish this goal of leaving the customer in control of approaching what you have to tell them is to simply buy a mailing list, create some great introductory material and send it their way. That is literally all you have to do if you want to see a great big boom in your sales. The reason that this approach is so successful is because it isn’t trying to force people to look at your advertising the way it is on TV, the radio or magazines. Instead, you are sending them the opportunity to examine your pitch and see what they think in the comfort of their own home. It’s easy for you and it’s easy for them – to say yes.